Description
What does it take to reinvent a retail store?
Homegrown fashion label In Good Company (IGC) is rethinking the retail experience at its new Joo Chiat flagship. Without the natural foot traffic of a mall, the brand is giving customers new reasons to visit through food, collaborations and community events — while keeping fashion at the heart of the business. With support from Enterprise Singapore, can this approach help IGC stay relevant as the way people shop evolves?
In partnership with Enterprise Singapore.
WATCH MORE
https://youtu.be/AHaZOB48lUc
00:00 A big move for In Good Company
01:13 Why clothes aren’t enough
02:52 Bringing Joo Chiat into the store
04:03 When fashion meets food
05:10 Behind the clothes
06:37 Keeping up with customers
07:44 Putting experiential retail to the test
08:45 Did it work?
10:09 What’s next for In Good Company?
==========
#CNAInsider #NextOrderOfBusinessCNA #Singapore #Business #Entrepreneur #Retail #Clothing #Fashion
For more, SUBSCRIBE to CNA INSIDER
https://cna.asia/insideryoutubesub
Follow CNA INSIDER on:
Instagram: https://www.instagram.com/cnainsider/
Facebook: https://www.facebook.com/cnainsider/
Website: https://cna.asia/cnainsider