Description
Can traditional kueh win over young Singaporeans?
Kueh Ho Jiak is bringing a modern twist to heartland heritage. Selected for Enterprise Singapore and HDB’s 12-month Sprout@AMK incubator, second-generation owner Elizabeth Chan is launching Singapore’s first walk-in DIY kueh bar.
The goal: to engage a younger demographic by turning traditional kueh-making into an accessible, hands-on craft. Is hands-on kueh making the formula to winning over the next generation?
In partnership with Enterprise Singapore.
WATCH MORE
https://youtu.be/O2Tp1L9eV5I
00:00 Modernising Kueh Ho Jiak
01:22 Kueh Ho Jiak’s big experiment
02:28 Brainstorming a new identity
02:48 Distilling an idea with a branding consultant
05:24 Bringing their vision to life
06:46 Keeping up with trends: F1 kueh?
08:01 Will the DIY kueh bar work?
09:58 What’s next?
==========
#CNAInsider #NextOrderOfBusinessCNA #Singapore #Business #Entrepreneur #Traditional #Modern
For more, SUBSCRIBE to CNA INSIDER
https://cna.asia/insideryoutubesub
Follow CNA INSIDER on:
Instagram: https://www.instagram.com/cnainsider/
Facebook: https://www.facebook.com/cnainsider/
Website: https://cna.asia/cnainsider