Description
Great full-service restaurants are hospitality businesses first.
For our latest campaign, the most compelling story we could tell was already happening inside these restaurants. Rather than tell it ourselves, we let their words and experiences lead.
We partnered with three of LA's most iconic full-service restaurants: Ètra, Bar Étoile, and Stir Crazy. These are restaurants the hospitality industry looks to, places that have helped shape what modern full-service looks like. We went in without a script and asked them one question: what does it take to run a great restaurant?
Those conversations became our latest film - a story about the business of hospitality, told by the people living it every day.
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