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n April 1961, President John F. Kennedy sent about 1,400 Cuban exiles to invade Cuba at the Bay of Pigs. It failed. On April 21, he said publicly, "I'm the responsible officer of the government." Gallup had his approval at 78% just before the invasion and 83% in its late April poll.
Does that prove saying sorry works? No, one poll can't prove that. But it matches a famous 1966 experiment: 48 male students listened to a taped quiz contestant. One was brilliant, answering 92% right, and one was average, 30% right. In some tapes, he spills coffee on himself. The brilliant one who spilled was liked the most. The average one who spilled was liked the least. A mistake brings you closer, but only if people already believe in you.
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