Description
In 1737, a rich new lawmaker in the Pennsylvania Assembly turned against Benjamin Franklin. Franklin didn't flatter him or give him a gift. He wrote a note asking to borrow one very scarce book. A week later he returned it with a thank-you, and the man, who had never spoken to him before, became his friend until he died.
In 1969, Jecker and Landy tested the idea: students asked directly by the researcher to give prize money back liked him most, and students asked through a secretary liked him least. We like the people we do favors for.
#BenFranklinEffect #Psychology #darkpsychology