Description
n 1940, only 10% of engagement rings had a diamond. Then a diamond company hired an ad agency, and in 1947 a copywriter named Frances Gerety wrote four words. By 1980, about 80% of American brides wore one. The ads first said spend one month's salary. By the 1980s, two.
Sell it back, and you usually get about half. So was the ring love or marketing? Tell us which side you're on.
Zero Trace Stories breaks one belief you never questioned in every episode.
Sources: Al Jazeera (2025), The Atlantic (1982, excerpt via Kottke), iHeart/BBC on the salary rule.
#WhoTaughtYouThat #DiamondRing #History