Description
If you live on Long Island, you've probably noticed something.
Brand new franchise physical therapy clinics.
Beautiful buildouts.
Seemingly every town has one...
Have you ever wondered how they can possibly staff all those new clinics?
I have!
Here's how the model works...
Private equity and corporate ownership groups have figured out that physical therapy is a scalable business...
if you optimize for volume over outcomes.
You open beautiful clinics.
You hire new graduates.
Entry level. Eager to learn. Cost less.
Promise them mentorship and career guidance...
What they actually get is 4-6 patients an hour and a caseload that would challenge a 10-year veteran.
And before anyone comes at me...
this is not about the therapists.
New grads aren't the problem.
They're actually the ones getting taken advantage of in this model.
Experienced clinicians get promoted into management and off the floor.
Which means the people seeing the most complex cases
are often the ones with the least clinical experience to navigate them.
That's not a knock on anyone's character.
It's just what happens when a business optimizes for throughput instead of outcomes.
And for a good many people... this model works fine.
Your back hurts...
You need some guidance and a few weeks of exercise progression.
A motivated new grad can absolutely help you with that.
But if you're an athlete whose movement is your livelihood...
If you've already been through the standard system and it didn't work ...
If you care more about the outcome than how close the clinic is to your house...
You need someone who's already paid their tuition.
Not someone learning with your case on the job.
That's why we built TMU the way we built it.
Comment RESULTS and let's talk about what your rehab should actually look like.
📍 The Movement Underground | Seaford, Long Island, NY