Description
Marathon has a HUGE opportunity coming in December with one of its biggest updates yet. But there's just one problem... GTA VI launches only two weeks earlier.
So, how do you get people to pay attention to Marathon when one of the biggest video game releases in history is dominating the conversation?
Let's pretend we're the new marketing manager at Bungie. What would you do? How would you build hype, attract new players, bring back the existing community, and make sure Marathon doesn't get lost in the noise?
In this video, I discuss how Bungie should approach marketing Marathon's December update, the challenges they'll face, and what I think they need to do to make the most of this opportunity.
Because December could be a very important moment for Marathon.
What would YOU do if you were in charge of marketing Marathon?
Let me know in the comments!
https://www.youtube.com/c/MyelinGames