Description
How can the United States build trust and influence through public diplomacy? Ambassador Edward Djerejian explains why effective diplomacy begins with listening, understanding other cultures, and recognizing other countries’ national security interests.
Drawing on his work reviewing U.S. public diplomacy after 9/11 and his experience as ambassador to Syria, Djerejian explores the importance of language skills, cultural knowledge, presidential leadership, and personal relationships. He argues that communicating American values requires understanding an audience before trying to persuade it.
Part of the Belfer Center’s Soft Power series at Harvard Kennedy School, exploring Joseph S. Nye Jr.’s concept of influence through attraction.
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