Description
How did soft power shape American foreign policy during the Cold War? Fredrik Logevall explores how the Marshall Plan, foreign aid, and American culture built influence—and how the Vietnam War damaged America’s standing abroad.
From Hollywood films and blue jeans to the fall of the Berlin Wall, Logevall examines the relationship between cultural attraction and geopolitical power. He explains why military and economic strength alone cannot guarantee success, and why soft power remains an essential complement to hard power.
Part of the Belfer Center’s Soft Power series at Harvard Kennedy School, exploring Joseph S. Nye Jr.’s concept of influence through attraction.
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