Description
Watch a full vintage tourism merch design process, from first idea to finished mockups. Caleb Nugent of Brand Foundry Collective rebrands Sunset, Louisiana, using Procreate and Envato's all-in-one creative asset toolkit.
It starts on Google Earth. There's no tourism merch for the town, so he designs it. He researches the town, picks a direction, and builds a vintage T-shirt illustration with ink brushes, a font, and a paper texture from Envato's stock catalog. Then he tests the design on mockups with Envato's AI tools.
Start your project: https://elements.envato.com/?utm_campaign=yt_tutsplus_zN4GkWjpjSY&utm_medium=referral&utm_source=youtube.com&utm_content=description
Download the assets:
Font: https://app.envato.com/fonts/593f287c-a07c-45b4-aa69-d4f2094280d4
Textures: https://app.envato.com/graphics/1d070ddf-643e-4c94-a599-647c95dbb8c9
Procreate brushes: https://app.envato.com/add-ons/6b1b19ed-ce8d-44ea-bdef-d668e4e0c990
HOW TO DESIGN VINTAGE TOURISM MERCH
1. Research the town: history, landmarks, local culture.
2. Pick two ideas to inspire the design, not crowd it.
3. Sketch your main character and landmark in Procreate with rough ink brushes.
4. Turn a local landmark into the focal point. Here, the water tower becomes the sun.
5. Set the palette: bold orange against a darker sunset blue.
6. Add type with a jazzy font that matches the theme.
7. Add a rough paper texture so it reads as vintage.
8. Test the design on mockups before you commit.
CHAPTERS
00:00 Why design merch for a tiny town
00:25 Stock catalog plus AI in one place
00:56 Researching Sunset, Louisiana
01:58 Choosing a vintage French cartoon style
02:39 Sketching in Procreate with ink brushes
03:04 Turning the water tower into the sun
03:39 Adding type with a jazzy font
04:06 Weathering with a paper texture
04:20 Testing mockups with Envato's AI tools
04:44 Your turn: design from wherever you are
Did the design capture the town, or would you have gone a different direction? Tell us in the comments.
About Caleb Nugent: founder of Brand Foundry Collective, a brand and creative agency in Grants Pass, Oregon.
About Envato: all-in-one creative asset toolkit. The world's broadest stock catalog, plus AI tools built in.
#merchdesign #procreate #graphicdesign
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