Description
Can AI really understand your creative brief? We put Envato Smart Brief to the test on an orange soda ad.
Try Envato Smart Brief: https://elements.envato.com/learn/smart-brief-envato-workspaces/?utm_source=youtube&utm_medium=social&utm_campaign=smart_brief
Smart Brief lets you write one creative brief per project and have it shape every search. In this video, Erin (editor and content creator) turns a short note and a few references into a brief, then runs the same searches with Smart Brief both on and off. She uses it to source assets for the ad, then generates the end title with Envato's AI tools.
CHAPTERS
00:00 Intro: an orange soda experiment
00:10 What is Smart Brief?
00:37 Same search, with and without a brief
01:31 How do you set up a project workspace?
01:57 How does Smart Brief turn references into a brief?
02:35 Editing the brief: what to add, what to avoid
02:56 One brief per project (soda vs running shoes)
03:33 Search test: "ice" with Smart Brief off, then on
04:22 Saving assets to your workspace
04:32 Generating the end title
05:30 Wrap-up: when to switch Smart Brief off
06:13 Try it on your next project
TOOLS
Envato Smart Brief.
WATCH NEXT
Getting Started with Envato playlist: https://www.youtube.com/playlist?list=PLgGbWId6zgaUk4QGA5UEl4EqIcKZmZZGd
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