Description
What if Bharat's shoppers never had to adjust again?
No hidden charges at checkout. No surprise delivery fees. No compromising on quality, style or experience. That's the philosophy Snapdeal is building on — and our CEO Achint Setia calls it Zero Adjustment.
In this conversation with Master's Union, Achint breaks down what Snapdeal's comeback really means — not just as a business story, but as a commitment to the 200-250 million Bharat shoppers who've been underserved for too long.
What's inside:
— Why Zero Adjustment is more than a philosophy — it's a product decision
— How Snapdeal is building smarter, more seamless shopping experiences
— What fashion e-commerce for Bharat actually looks like
— The role of AI in making shopping simpler and more intuitive for vernacular customers
— Why Bharat's shopper is value-conscious, not just price-conscious — and what that distinction means for every brand building in India.