Description
Disney built a real town in Florida. It’s the most basic land investing play there is, just done at a huge scale.
Celebration, Florida started when Disney took about 4,900 acres of land it already owned next to Disney World and broke ground in 1994. Demand was so high they ran a lottery for the first 350 houses and 123 apartments, and about 11,000 people live there now. I love this story because Disney did exactly what land investors do: take one big parcel, subdivide it into lots, and sell them to buyers.
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