Description
Grocery revenue on Amazon grew 8.3% over the past year, but units grew 13.8% and the average price fell 4.8%. Shoppers are buying more items at lower prices, and the brands growing fastest are the ones that know which price tier, format and flavor is moving before they commit inventory.
In this webinar hosted by Naturally Chicago, Jeff Nickerson (Director of Product, Amazon) and Jay Lovelace (CEO, Jungle Scout) walk grocery and CPG founders through a three-step framework for growing on Amazon, whether you’re launching a first product, expanding your assortment or optimizing what you already sell.
What you’ll learn:
- Assess: how to size your category and measure your share against the market, not just your internal targets
- Diagnose: how to tell whether a sales dip is a pricing, review or visibility gap to fix, or momentum to scale
- Act: where to put ad budget, which flavors, formats and pack sizes shoppers want next, and how to test on Amazon before a wider retail rollout
Along the way, Jeff covers Amazon’s own tools, including Product Opportunity Explorer, Brand Analytics, Search Query Performance and Vine. Jay adds the full-market view from Jungle Scout’s Cobalt and Jungle Scout MCP, with live examples from prebiotic soda (up 54% year over year), creatine and protein bars.
The session closes with four moves that drive Amazon growth and a live audience Q&A.