Maybelline Faces Backlash Over New Slogan

Description

Maybelline, the world's largest makeup company, introduced their tagline in a 1991 mascara commercial starring supermodel Christy Turlington. But in a new ad campaign starring Miley Cyrus, the ad line is revamped to "Maybe. We're born with it. Maybe. It's Maybelline." The changes may be small, but the fallout is huge. Some observers struggled to understand what the cosmetics brand was trying to communicate.