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Making of “Supertube”: IPA award-winning product photography by Ben Huggler

broncolor Video 19 days ago

Description

How do you turn a wastewater pipe into a work of art? Swiss photographer Ben Huggler takes you behind the scenes of “Supertube”, his series on Geberit Supertube fittings. It won an award at the 2025 International Photography Awards (IPA) in the Professional Advertising – Product category.

Against a black background, shaped only by precise lighting, everyday pipe fittings become high-tech sculptures. The most striking shots were taken inside the pipes themselves, using a Fujifilm GFX 100S and a 24 mm Laowa probe lens.

“This was my first and so far only entry in a photo award. I didn’t expect to win, especially since this category is usually dominated by jewellery, watches, perfume and beauty. Wastewater pipes have a hard time there. So it’s a really nice confirmation of my work.” – Ben Huggler

broncolor equipment used:

Photo:
3 × Grafit A4
Pulso G lamps with P70 reflector and barn doors, spot attachment, Para 133 HR, Flooter, Satellite Evolution and Pulso Spot 4

Video:
2 × Kobold DW 800 HMI
HMI F1600 with Para 133 HR
2 × HMI 575/800, one with Satellite Evolution and one with Flooter
LED F160

Read the full story: https://broncolor.swiss/news/supertube-ben-huggler-wins-at-the-international-photography-awards
More from Ben Huggler: https://www.benhuggler.ch
Instagram: https://www.instagram.com/benhuggler/

© benhuggler.com

#broncolor #productphotography #behindthescenes #IPA2025 #lighting #studiophotography