Description
Allison and Stephen Ellsworth became CPG royalty after Poppi’s nearly $2 billion sale to PepsiCo.
Allison turned herself into a celebrity-founder during the prebiotic soda brand’s meteoric rise. Then, she and Stephen took a year off to golf, travel, and enjoy their riches.
Now, the pair is back with a brand-new effort: Jetty.
They’ve kept the new brand under wraps, launching it with their own cash and a secretive Instagram account teasing the brand without even sharing what sector it’s in.
Now, the cat’s out of the bag — Jetty is a hydration brand. One that’s “just a little better than water,” Allison says. “Water is boring.”
On this edition of 1 Smart Business Story, host Leah Carroll goes inside Jetty’s launch with journalist Anna Peele. She’s a contributing editor at Vanity Fair, the author of Enter the Villa: The (Unauthorized) Reality Behind Love Island, and the reporter behind Inc. magazine’s new cover story.
By the end of this episode, you’ll learn:
- The story behind Jetty’s founding (why another drink brand?);
- Why the Ellsworths decided to self-fund the new brand;
- And what life is like following a nearly $2 billion exit.
- Plus, how to break into the “me-economy” on this week’s Action Items.
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