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How McDonald’s Balloons Boosted Spending by 25% #shorts

Team Cialdini Clip 24 days ago

Description

A study in Brazil and Colombia revealed that offering children balloons at McDonald's increased customer spending. This highlights the psychological power of 'giving first' to activate reciprocity.

🔗 Watch the full video: https://youtu.be/mXxsCgXTm00

#McDonalds #Reciprocity #MarketingStudy #CustomerBehavior