Description
In this episode of That’s Peak, by Google, Celine and Elissa explore how retailers can avoid missing valuable sales opportunities during peak shopping moments by adopting a demand-led approach to campaign budgets and bidding.
Across peak season, we break down how artificial budget caps can limit campaign visibility just when customers are ready to buy. Discover how Google AI and Smart Bidding can help retailers capture demand, manage budgets efficiently, and maximise performance across Search and YouTube.
Key insights include:
Over 60% of Google performance campaigns already follow demand
Increase daily budgets by 15–20% when high-performing campaigns reach 80–85% budget utilisation
Expand budget headroom up to 4X as peak shopping demand increases
Adjust Smart Bidding targets gradually ahead of major shopping events
Keep targets stable during peak periods and prioritise product feeds and creative optimisation
Learn how to move towards a demand-led mindset, keep your campaigns running when demand is highest, and make the most of every shopping opportunity this peak season.