Description
It started as a side hustle and passion project for Gorjana and Jason Reidel. Today, gorjana jewelry is a well-known brand with more than 120 retail locations nationwide.
The company founders, both alumni of the W. P. Carey School of Business at ASU, recently debuted the Sun Devil Collection, jewelry that celebrates ASU spirit, with pieces that incorporate ASU’s pitchfork.
Inspired by their son’s decision to enroll at ASU and a desire to give back, the entrepreneurs return to campus to share their experience and advice with current business students. The jewelry company supports more than 300 ASU female student-athletes with NIL and sponsorship deals.
From Season 3, Episode 12, originally aired on Saturday, Nov. 7, 2026.
Catch the next episode of ASU All Access on FOX 10 on Saturday, Nov. 14, 2026, at 10 a.m. and see more from FOX 10 at https://www.fox10phoenix.com/tag/series/asu-all-access
Watch more segments of ASU All Access at https://youtube.com/playlist?list=PLNrrxHpJhC8l6rR-ECcVcv7wwVJI1IGDg&si=FVVJC5M5vpp2YqUZ
🔔 Subscribe: http://www.youtube.com/asu
About ASU:
Repeatedly ranked No. 1, ASU is a Research 1 university committed to excellence, access and impact, serving students across four Phoenix Metropolitan area campuses, online and throughout the U.S., including locations in California, Hawaiʻi and Washington, D.C.
Take a deeper look at why ASU is nationally and internationally acclaimed at https://www.asu.edu/about.
Connect with Arizona State University:
Visit ASU's website: https://www.asu.edu/
Follow ASU on Facebook: https://www.facebook.com/arizonastateuniversity/
Follow ASU on Threads: https://www.threads.net/@arizonastateuniversity
Follow ASU on Instagram: https://www.instagram.com/arizonastateuniversity/
Connect with ASU on LinkedIn: https://www.linkedin.com/company/arizona-state-university