Description
Welcome back to my channel! Check out @HelloPebl here: https://hellopebl.com/?utm_medium=social&utm_source=youtube&utm_campaign=Influencer_2026_q4_NatalieBarbuXPebl
I'm Natalie, the founder and CEO of Rella — a project management tool for social media teams. In today's vlog, I'm taking you through a full day in my life as the CEO of a fully remote, multi-million dollar startup.
We went from nearly bankrupt and telling our investors we were shutting down — to hitting $4.5 million in annual recurring revenue with thousands of organizations using our product. Today, I'm walking you through the messy middle: team accountability structures, co-founder syncs, planning our first in-person event in NYC, and being honest about the challenges of scaling a remote team.
⏱️ Timestamps:
0:00 — Welcome back + what Rella does
2:54 — Thank you Pebl (sponsor)
3:14 — Marketing & new accountability charts
5:30 — Post all-hands: the reality of doubling your team
8:18 — Co-founder sync with Connor (CTO)
9:30 — Planning our first NYC event + world-building
14:26 — Why we'll never go back to in-person
17:20 — State of Social Media Industry Report & weekly objectives
18:41 — Wrapping up + evening routine
If you enjoyed this vlog, let me know in the comments what content you'd like to see next! Don't forget to like and subscribe for more behind-the-scenes of building Rella. 💛
➜ everything you need to know ➜
✰ Rella: https://www.getrella.com
✰ Instagram: https://instagram.com/nataliebarbu
✰ TikTok: https://tiktok.com/@nataliebarbu
✰ Listen on Spotify: https://open.spotify.com/show/1rp8TxqmJiErzktr5YP8XK?si=e861665d55f54354
✰ Listen on Apple: https://podcasts.apple.com/us/podcast/just-grow-with-it-with-natalie-barbu/id1456261473
➜ my email for business inquiries: natalie@manifestmgt.com