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# 2027 Prime HOLD & CONTROL Bows — Official Launch Interview!
Prime Archery is bringing some serious changes for 2027! On this episode of the Outdoor Podcast by Bowhunterplanet, we're joined by Brian from G5/Prime to get an exclusive look at the brand-new **2027 Prime HOLD and CONTROL compound bows!**
From the completely redesigned HOLD featuring the new ALIGN tuning system and CREX cam to the surprisingly affordable CONTROL starting at just $975, Prime is making some big moves!
**2027 PRIME HOLD — Starting at $1,499**
- All-new ALIGN tuning technology designed to minimize cam lean
- New CREX cam system with adjustable draw-stop feel
- Redesigned riser, limbs, and limb pockets
- Improved comfortable grip and balance
- Integrated angled rear stabilizer mount
- 31", 33", 35", and 37" axle-to-axle options
- 6" and 7" brace-height configurations
**2027 PRIME CONTROL — $975 Retail**
- All-aluminum construction
- Proven Prime CORE cam system
- Prime shim tuning
- 31" and 33" axle-to-axle options
- Based on the previous Prime Divide platform
- Premium features at an affordable price
We also discuss Prime's new **30-Day Aiming Promise**, bow pricing, accessories, manufacturing, and why Prime believes these bows will help archers become more consistent shooters.
Whether you're a serious bowhunter, target archer, or simply looking for your next compound bow, you won't want to miss this conversation!
**VIDEO CHAPTERS**
00:00 – Outdoor Podcast Introduction
01:54 – Brian from G5 Prime Joins the Show
02:28 – Prime's Advanced Structure Technology
05:05 – Introducing the 2027 Prime HOLD
06:08 – Redesigned Riser, Limbs & Grip
09:15 – New Cam Design & Draw Cycle
12:41 – The New CREX Cam Explained
17:49 – Integrated Rear Stabilizer Mount
19:45 – New ALIGN Tuning Technology
21:13 – How ALIGN Tuning Works
26:10 – Prime HOLD Pricing Revealed!
28:37 – Prime's 30-Day Aiming Promise
31:34 – Introducing the Prime CONTROL
32:30 – The $975 CONTROL Price Reveal!
35:00 – CONTROL Performance & Features
39:46 – New Prime Accessories
42:39 – Aiming Promise & Final Thoughts
**SPECIAL THANKS TO OUR SPONSORS**
XOP Outdoors • Spartan Camera • Carbon Express • BLOCK Targets • Element Outdoors • GAS Bowstrings
Check out our sponsor links and discount codes below!
[INSERT SPONSOR LINKS & DISCOUNT CODES]
Subscribe to Bowhunterplanet for more 2027 bow launches, compound bow reviews, hunting gear tests, and interviews with the biggest names in archery!
**Which new Prime would you choose — the HOLD or the CONTROL? Let us know in the comments!**
#PrimeArchery #PrimeHOLD #PrimeCONTROL #Bowhunterplanet #CompoundBow #Bowhunting #OutdoorPodcast
Products Used:
Carbon Express: https://www.feradyne.com/brands/carbon-express/products/
Block Targets: https://www.feradyne.com/brands/block-targets/
Spartan Cameras: https://go.spartancamera.com/
Trophy Ridge : TAKE 20% off use code BHP2024
https://www.beararchery.com/pages/trophy-ridge
XOP: https://xopoutdoors.com/
GAS Bowstrings: https://gasbowstrings.com/
Element Outdoors: https://elementoutdoors.com/
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