Description
In this episode of our What Drives Me series, we dive into the story of Vinod Nookala, a passionate enthusiast of Mahindras who grew up from being an admirer of them to becoming a brand custodian as part of Mahindra Auto and Mahindra Adventure – and his lifelong obsession with Mahindra 4x4s was sparked off in high school when he saw an ad for the Classic.
From sketching 4x4s in business school to pitching Anand Mahindra directly for a job, Vinod turned his childhood dream into a career, eventually leading the iconic Thar brand and later moving to the Mahindra Adventure wing. But his passion for the Classic remained, and he finally got his hands on this example in 2019.
Watch the full video to know more and read the full story in the latest issue of Mahindra Engage – order your copy here: https://pages.razorpay.com/engage
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