Description
Ever wondered what it's like to run a guitar company? In this video, President of Eastwood Mike Robinson sits down with Brand Experience Manager Freddy Angelico to talk about it. From Excel spreadsheets to the big picture, from the nitty gritty to finding your niche, this is the truth about running a guitar company!
Eastwood Guitars: https://eastwoodguitars.com
My Rare Guitars: https://shop.myrareguitars.com
00:06 Mike before Eastwood
01:36 Eastwood's predecessor My Rare Guitars
02:05 Why did Mike start Eastwood?
05:13 Buying guitars online
07:11 Customer loyalty
08:17 Becoming a pro at Microsoft Excel
10:20 How much of Mike's job involves guitars?
11:25 How has Mike's job changed?
12:16 Moving to Nashville
16:46 What is Mike most proud of?
18:00 Finding your niche